What can be more enjoyable than walking around Shanghai with six models on a sunny day and taking no stress fashion campaign/lifestyle photographs for a British brand of gentleman-wear? We were totally lucky with the weather and our lightweight production crew, which managed to visit four locations in one day to shoot everything we needed.

Hackett activation event was concluded by “photobombing” of the exhibition “Best of British”, where Hackett boys got a chance to make their own rockstar fashion show and steal the hearts of the audience completely.

Client: Hackett
Photographers: Pavel Shubskiy, Anton Chalov
Edits: Egghead Studio
Art Direction: Jimmy Adams